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It is very easy to create a software installer using the Inno Setup. This free software setup creator is packed with features that some paid software installers lack.
According to their site, "Inno Setup is a free installer for Windows programs. First introduced in 1997, Inno Setup today rivals and even surpasses many commercial installers in feature set and stability".
This video covers creating a "specialized" version where we place the software into end users My Documents folder. You can adopt what I am doing to your project and still learn how to place in program files folder if you need to.
Some of our software titles are only available at Resell Rights Weekly. The product shown in the video is a Gold Members exclusive and even comes with a software brander.
You can download Inno Setup at their official site. Be sure to get the "quick start" version as shown in video.